A good friend of mine sent me this link in an e-mail recently, warning me about the dangers of my cell phone (I have an iPhone, which the video singles out as "the most dangerous" example of the gadget kingdom.) She's a good friend, very health-conscious, and very much like family to me. She means well. But she listened to a fast-talking salesman who used just enough scientific jargon to sound knowledgeable while misleading the listener.
This video is properly termed an advertisement. Advertising is not an exact science but it does utilize very well-designed tricks and techniques to get you to buy a particular product that's being offered. What the presenter
does is to separate his sales pitch into two parts: 1) he tells you that you have a
problem. Telling you about the problem should ideally involve generating some
emotional response, often making you feel lonely, mildly freaked out or worried. The follow-up is where he 2) he tells you that he has
a solution, which he also describes. This is Advertising 101: generate an emotion,
then hit them with the product.
The presenter in the linked video clip knows what he's doing in terms of following the format for an ad, but he he's either lying about or fairly ignorant of the device's shortcomings to support his claim. (I freely admit that the iPhone does have real shortcomings.) First, he says that the iPhone acts like a base station.
This is wrong. A base station acts like a signal booster between a Wi-Fi node
and a much larger transmitter, like a microwave tower. The iPhone can interact
with such networks (Wi-Fi, Edge, 3G) but it can’t send, resend, or receive some
other phone’s data, and then pass it on to a third exchange like a cell tower, which
is what it would be doing if this claim were true. Theoretically, the iPhone could do this if
it was already active on an existing Wi-Fi or cellular network, but no peer-to-peer
applications have been written for it yet (not that I’ve heard.) I’m less clear
on whether this is due to technical limitations of the equipment/software or
Apple’s legal intervention, although one developer I heard from said it was strictly
a hardware limitation. Additionally, the range on a
transmitter the size of an iPhone is very limited, and AT&T’s cellular
network coverage is concentrated in highly populated areas with lots of cell towers
and proper signal booting equipment.
Whenever someone cites a supposedly well-known fact (“Cell
phones cause brain cancer!”) without providing a reference or citation to the
research, I get nervous. No citation of longitudinal “X hours of exposure to 200 Hz carrier wave induces
cell damage” studies are given in the written or video material, and even if it
were, a carrier wave tends to be a much higher frequency than the input signal. A
1 GHz input signal cannot be transmitted by a 200Hz carrier wave although
the reverse is true. (I admit I may have misunderstood what he was
saying.)
(As a brief aside, the differences between signal frequencies are significant, and differ by several orders of magnitude. Imagine you're walking on the beach somewhere. The sand that shifts between your toes and gets into absolutely everything is in the gigahertz (GHz) range. The bigger pebbles, like gravel or crushed stone, is what you find in the Megahertz (MHz) range. A rock big enough to skim over the surface of a pond is in the Kilohertz (KHz) range and any stone big enough to painfully stub your toe against is in the Hertz (Hz) range. I'm oversimplifying for the sake of illustration, but keep in mind it's the proportions that are important.)
Anyway, the video claims that signals in the 200MHz range cause health problems, which is fine, but the iPhone doesn’t use any signal frequency as low
as 200Hz. (I couldn’t find any type of radio transmitter that does.) It uses a quad-band GSM (the international
cellular standard range), which operates at 850, 900, 1800, or 1900 MHz,
generally toward the upper range in the U.S., Canada, Europe, and Far East. The speaker/microphone’s audio frequency response
ranges from 20 to 20,000Hz, but that is the range of sounds the speakers are
capable of converting into an electronic signal, not the frequency of the
carrier or the input wave.
He also talks freely about “radiation” (the word appears 25
times in a three-page document) but doesn’t differentiate ionizing radiation
from non-ionizing radiation. It’s a pretty important difference. Ionizing
radiation is the type which is powerful enough to separate electrons from
atomic nuclei, ionizing them (e.g., X-rays, gamma rays, alpha particles, beta
particles, neutron bombardment.) This ionization damages the DNA in your body’s cells and will
kill you with sufficient exposure. Non-ionizing radiation (generally the less
energetic portion of the electromagnetic spectrum, including radio waves,
microwaves, and everything in the visible light spectrum) isn’t nearly as
powerful; these waves have the ability to merely excite the electrons in the
target atoms, not sever them. I’m the first to say that with sufficient power,
you can probably blast an electromagnetic wave powerful enough to ionize every
cell in the human body, at least in theory. But radios small enough to carry in
a pocket (including cell phones and the iPhone) are too small to ionize
anything.
I was surprised to hear him even mention Bluetooth
earpieces, since they use exactly the same frequency range of carrier waves
that the phone does, and they sit in your ear all day, so using one would
actually be worse than not (he belatedly admits this as part of the pitch).
Finally, you’ll notice that he’s selling his new supposedly
safe earpiece for $25 apiece (plus $5 for adapters) and up (i.e. the "solution" to your "problem" which is the threat supposedly posed by your continual iPhone use). The entire bottom
portion of the website is devoted to making a sale as convenient for the reader
as possible. (That’s Marketing 102). In short, he’s trying to make a living,
not save me from brain cancer.
I’m the first to admit that we don’t know exactly what the
long-term effects of persistent cell phone use might be (I suspect that the people
most at risk are the yuppies and teens who remain glued to them for several hours each
day over the course of many years), but I don’t think this promoter or his staff writers know either. Also, I have never used the advertised product and don't know if it does what he says it will do, or not. Finally, if there is someone out there reading this who is in a position to know more about the iPhone than I do and spots a mistake, I trust they'll let me know.
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